The scientific method and system design process are both geek tools for creating and innovating reliable (and frequently marketable) solutions to many commercial and operational problems, including those challenges associated with successfully acquiring, building, and maintaining relationships with customers, patients, employees, etc. We argue that both of these geek tools should be liberally used to better organize small businesses, manage human resources, and achieve organizational development everywhere; so we’re going to tell you how and give you one example.
First off, allow us to present practical summaries of both tools.
The Scientific Method:
The System Design Process:
Now here is an example of how the scientific method could be applied to the design processes to successfully hire and retain a proficient sales force:
The problem analysis phase of the process has already started, and Great Sales, Inc. knows they are having trouble hiring and keeping high-performing sales staff. They believe they need a better way to find and attract more qualified candidates. This would be an opportune time to use the Scientific Method to test their hypothesis that finding and attracting more qualified candidates would increase their number of qualified hires (who in turn go on to close more sales in their first few months and are interested in sticking around). Using the scientific method to both test the accuracy of their belief and the plausibility of their proposed solution (e.g. paying more recruiting services to continuously market their jobs based on existing job descriptions), before they pay to further design and develop a new hiring system can save them the costs associated with going to far down a path that isn’t likely to work–and if their solution does look likely to work, it can also save them time and money by giving them a jump start on the information they will eventually need to better implement the hiring system.
Likewise, following the general System Design process will allow Great Sales, Inc. to discover potential hitches and opportunities to improve their internal hiring and retention processes, as well as work more efficiently with vendors and consultants. The process can serve as a base map for everyone involved in solving a problem.
If you would like more help on learning to apply these tools to build your business, please contact us.